RECLAIMING MANIFESTATION
Interview with Latha Jay
You may already know Latha Jay for her grounded and inspiring content about manifestation. We’re big fans and are so excited to have her answer some of our biggest questions about how manifestation becomes a tool for self-leadership, nervous system healing, and identity-level transformation. Drawing from neuroscience, energy work, and lived experience, Latha reframes manifestation as more than “positive thinking” — it’s an act of reclamation, especially for women, femme, and non-binary people of color. We hope you enjoy this powerful conversation.
What inspired you to become a manifestation coach?
Honestly, I didn’t wake up one day and say, “I’m going to teach manifestation.” Manifestation found me through a season of breaking and rebuilding. I spent years doing shadow work, neuroplasticity practices, and spiritual healing because my own life required it. When I saw how radically my inner world shifted and how quickly my outer world followed, I knew I had to teach this work in a way that was accessible, science-backed, and spiritually honest. It became my mission to help women step out of survival mode and into self-leadership. Eventually, people started asking me, “How did you do that?” and the work unfolded from there.
How is your approach to manifestation different from what others teach?
My approach blends neuroscience, energy work, and identity-level transformation. I don’t teach people to “wish harder” or repeat affirmations that don’t match their nervous system. I teach the 24/7 Manifestation Method, which focuses on the Four Pillars—Mindset, Emotion, Identity, and Action—and how these work together in real time. I help people rewire their subconscious patterns, regulate their emotions, and embody the version of themselves who actually can receive what they’re calling in. It’s manifestation without bypassing. It’s spiritual strategy.
What things do you see in mainstream media about manifestation that you would like to reframe?
Mainstream manifestation tends to oversimplify the process into “good vibes only” and toxic positivity. You cannot bypass trauma, unhealed patterns, or nervous system dysregulation and expect your reality to shift. I also reject the idea that manifestation is purely individualistic or self-serving. For people of color especially, manifestation is also about liberation, safety, community, and creating generational change. It’s deeper than mood boards and Pinterest quotes. It’s the reclamation of authorship over your life.
“MANIFESTATION FOUND ME
THROUGH A SEASON OF BREAKING AND REBUILDING.”
How do you help your clients navigate the resistance that shows up when they’re finally ready to step into their power?
Resistance is a love letter from your subconscious saying, “I don’t feel safe yet.” I help my clients witness that resistance with compassion instead of shame. We work with nervous system tools, journaling, identity re-patterning, and somatic practices to integrate the parts of them that feel scared or unworthy. When you understand that resistance isn’t the enemy, it’s an invitation, you stop fighting yourself and start leading yourself.
When people walk away from having worked with you, what’s the one thing you hope they never forget?
I want them to remember that they are the source. Not the algorithm. Not the approval of others. Not the conditions of their past. Their inner world is the blueprint, and they have the power to rewrite it at any moment. Once someone truly understands that their identity, emotion, and energy create their reality, they can never go back to feeling powerless again.
In a world that hasn’t always reflected their power back to them, why is manifestation such an essential practice for women, femme, and non-binary people of color?
Because so much of our identity has been shaped by systems that were never designed for us to thrive. Manifestation becomes an act of reclamation. It allows us to imagine beyond the limits we were handed, to hold visions bigger than the circumstances we inherited, and to take up the space we deserve. Manifestation builds internal safety, emotional sovereignty, and self-authority—three things the world has often denied us. When we manifest, we break generational ceilings and become living permission slips for our communities.
If you could give our readers one daily embodiment practice to shift their energy instantly, what would it be?
Put one hand on your chest and one hand on your lower belly, take a slow breath, and ask yourself: “Who am I being right now, and who do I choose to be next?” This one question moves you out of autopilot and back into conscious creation. If you follow that question with one aligned micro-action, drinking water, sending the email, stretching, resting, you’ll feel your energy shift immediately.
What’s something you manifested recently that still brings up quiet gratitude and awe?
My book deal for The 24/7 Manifestation Method with Wiley Global. It was something I visualized, journaled about, and energetically prepared for long before it happened. When I signed that contract, it felt like the universe whispering, “See? You were always meant for this.” Every time I think about it, there’s still that soft, reverent gratitude in my chest.
What are you manifesting for the year 2026?
2026 is a numerological Year One, a year of new beginnings and I’m calling in expansion rooted in ease. I’m manifesting the global impact of my work and books, deeper spiritual alignment, hosting more events around the world, and a life that feels spacious, intentional, and deeply connected. I’m manifesting opportunities that allow me to serve at a higher level while staying grounded in my joy, my family, and my purpose.